FAQ

I want to be a part of Win/Win Radio. Where do I start?

If you’re interested in becoming a client and getting great exposure for your brand, email us at info@winwinradio.com and we’ll help get you started!

What types of prizes do we need to provide?

DJs look for prizes that will resonate well with their listeners, fit the brand’s messaging and are fun to talk about! If you’re in need of prizes, Win/Win Radio offers an inexpensive prize procurement service that can help you out and save you time. It’s really easy.

Where are your radio stations located?

We work with more than 500 stations across the country. For a coverage map, please click here.

What kind of impact can radio really have?

• Radio allows you to reach consumers when it counts. An amazing 63% of 25- to 54-year-old consumers listen to radio within one hour of making their biggest purchase of the day. Compare that to 22% for TV, 13% for newspaper and 12% for magazines. (Source: Arbitron/RAB Media Targeting, 2000)
• Radio has a broad reach. Each morning, 82.7% of people ages 12+ listen to the radio. Meanwhile, only 29.8% of adults watch morning television (7AM–9AM) and less than half of people read a newspaper Monday to Saturday (66% read it on Sundays). (Source: Media Audit, Readership Institute, 2002)
• Radio is also your best bet for building brand awareness. Radio outscores TV in key messages communication. In fact, 51% of listeners remember a brand’s key message after hearing it on the radio vs. 33% of TV viewers. (Source: Pre-Testing Company, 1999-2000)